Member-only story

Why I’m Not Checking Stats, Analytics and Numbers Anymore

Losing focus of what really matters

Iva Ursano
8 min readDec 22, 2020
Depositphotos

Hello, my name is Iva and I’m a numbers whore. There, I said it. I used to be addicted to stats, charts and numbers. Oh how I loved to watch my numbers grow.

Bigger, faster, higher, go go gooooooo!! (well that sounds awkward)

And then I’d brag about it. But not in an egotistical way. No no that’s not me. I would share them and splatter them all over for everyone to see.

“If I can do this so can you!!”

That was always my mission. Let me show you how popular and successful I am, follow what I did, and you can be just as successful. It was awesome. I loved sharing my numbers and success. I wanted everyone to be as successful as I was.

Until I wasn’t anymore.

My rags to riches story

In a nutshell, Reader’s Digest version, if you will:

  • hairstylist for 25 years
  • one year I decided I wanted something more, something better out of my life
  • reinvented my entire existence, became a freelance writer
  • left my home country of Canada, moved to Guatemala
  • grew all my social media accounts…

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