So if you follow me at all or have read any of my stories, you know I like to read and learn, a lot (kinda sorta not really). I watch tutorials about WordPress, I watch YouTube videos on SEO (oh good times indeed), I subscribe to and read a shit ton of “5 steps to a killer email list” or “5 days to rank #1 on Google”.
I have downloaded more ‘how to’ pdf’s than Playboy has issues. At any given time, there are 40 pinned tabs on my desktop and half of them are educational material.
You name, I’ll read it, watch it, listen to it. I may not understand everything I’m reading or watching but at least I’m trying.
In doing all this learning, I also follow a lot of rules. Like when Neil Patel told us in a recent video to write up an epic blog, link to a guru, and then email them and tell them in hopes they will share your blog.
So I did. To him. He listened. And tweeted my story (are you tired of hearing about that yet?)
Anyway that’s not what this is about though I love to share that particular story a lot because it talks of bravery and courage and stepping out of your comfort zone and doing ballsy things.
Oh wait. Ya, that is what this is about.
Though I do read and follow 99% of the rules, every now and then I veer off the beaten path and try something new. I mean, why not? Do I have to always follow the crowd and the rules? Oh Hell no.
Neither should you.
So at the moment, I’m testing out something slightly different on Pinterest. I figured I’d try this one thing for a week and if it flops I know not to do it again. Over on my Facebook page I sometimes create and post little videos that I make from inspirational poster quotes. I add some bling, some music and poof. Done. They do fairly well over there.
It got my wheels spinning one day and thought why not try this on Pinterest too? Couldn’t hurt. The worst thing that could happen is that they flop.
Now if you are on Pinterest you know that there is a shit ton of recipes and crafts, there is also a lot of inspirational quotes posters. Actually, my best performing boards are the quotes one. I link them to a blog and voila. Magic traffic.
So one day I decided to try out a video on Pinterest. I mean, there are videos on Pinterest already but most of them are 30 second recipe ones or super quick DIY ones.
Time to test.
So I whipped up a couple, posted them, linked them to a blog and sat back to watch the results. As we already know, with anything, things take time to build momentum.
I gave these two videos a few days and nothing happened. Ok cool. So I know these maybe kinda suck. I put that idea to rest.
And then a week or so later while I was going through my boards to see how everything was doing I stumbled upon these two videos that I had actually forgotten about.
One had a little over 10K views and the other one 5K views.
Oh shit. Really? Guess that’s working after all.
I sniffed around a bit on Pinterest to see if there were any other inspirational quotes videos. There were barely a handful, most of them were mine. Cool.
So guess what I did? I whipped up about 20 more videos (it literally takes two seconds to make these), created an Inspirational Quotes Video board and then sat back to wait for results.
A week or so later, I checked back in to see how these little jewels were performing. I have to say I’m pretty pleased.
Video views were anywhere from 1k right up to almost 20K.
My point of all of this is:
If you have an idea, and you haven’t seen anyone do it or you’re not sure it will work, just try it. We don’t always have to follow the crowd. We don’t always have to play by the rules. We don’t always have to believe all the gurus. You can be a guru too! Did you ever stop and think about that?
Be a trail blazer.
Don’t be afraid to colour outside of the lines. It’s the brave, courageous and crazy ones who lead the way.
Lead the way.
Peace and Love
xo iva xo