Building an Online Business From the Ground Up is Hard as Shit (but it’s worth it)
I was a hairstylist for 25 years. I truly did enjoy my work. Most days it didn’t really feel like work. I got to play in hair all day, talk, laugh, hang out with some amazing co-workers and someone paid me to do this. It was pretty sweet. Until it wasn’t anymore.
Near the end I was just tired of it. I was tired of listening to women bitch about their husbands and complain about how they hate their hair, want a new style but “don’t take too much off the length”. Fuck off. You’re getting on my nerves now.
2015 I finally packed it in.
After I left my abusive relationship in 2012 ( I think that was the year) I decided life needed to change. Everything needed to change. Especially my mindset and my direction in life.
Without having a clue as to what I was doing, I slowly snuck into the online world of personal development. I started up a website but had no vision. At that time, it was a Feng Shui site. I was going to help people change their lives with Feng Shui.
That didn’t really pan out very well for me. During my personal development and discovery years, 2012–2014, as I was growing, learning and cutting hair, I was also inspiring others (like my whiny clients), cheering people up and motivating people to live a happy life.
I had finally found my groove. And it started.
I started with a Facebook page, Amazing Me Movement, then overhauled my website to make it of the same name. Then blogged the hell out of it. Then started to build my email list. It was long, slow, steady and a shit ton of learning.
I didn’t even know how to properly format a blog let alone know what the hell SEO was. I was clueless. But determined. I learned how to grow a Facebook page (mine now has just over 600K fans), how to build an email list, how to promote my website. I learned how to brand myself (though honestly I’m still learning about that) and I started digging into other platforms like Instagram and Twitter.
I still haven’t quite figured out the last two yet, but that’s ok, let’s move on to Pinterest too!! I fired up Pinterest in January of this year (2018) and now have just a little over 3K fans and get monthly views of around 7 million.
In the last 3 or so years I’ve learned how to:
- become a freelance writer
- start up a personal development website
- learn how to properly format blogs and use WordPress
- how to create image quotes that are engaging and shareable (clickable)
- how to connect and collaborate with others to grow my business and spread my word
- Podcast (I’m doing that now too)
- do Live videos on my Facebook page
But wait!!!!!!!! Please don’t roll your eyes and think “Oh God is she done bragging?”. You can ask any of my friends and they will assure you, Iva doesn’t brag. I hardly even like to talk about myself to be honest. The reason why I’m telling you all this is because…
If I can do it, anyone can.
I spend sometimes upwards to 14 hours a day on the computer learning, working, writing, networking, watching tutorials until my eyes bleed and then do it all again the next day. I take in everything I need to figure this out. I follow top name people like Neil Patel, Gary Vaynerchuk, Randy Gage, Dean Graziosi, Pat Flynn, Lisa Nichols and anyone else who is already doing what I want to be doing and living the life I am working towards.
Their words speak to me, their knowledge is priceless and they are sincere and genuine. I truly admire these people!!
If it’s hard and time consuming why do I do it? Because I fucking love it! I love pushing myself to the limits and watching myself grow. I love pushing people to their limits and watching them grow too.
I absolutely love to show people that if I can do it, anyone can.
I look forward to the emails I get that say “Omg you have no idea how much this blog resonated with me. You have no idea how much you helped me”. That’s why I do it.
I still have a shit ton of learning to do. Monetization is a tricky one for me and I haven’t quite mastered it but I’m hopeful. You would think with the numbers from Facebook and Pinterest, I’d be rolling in the dough. Not quite yet. Some months I still have to borrow money from my kid to cover expenses.
But I’ll keep plugging away. This is my life, this is what I do, day in and day out, and I wouldn’t have it any other way (minus being the broke as shit part).
Building an online business is hard af, but so worth it when you come from a place of passion and purpose. When you do what you love, it’s not work anymore.
If you are thinking of an online business, buckle up. It’s a ride that will scare, frustrate, excite and drive the heck out of you, but you’ll love it.
Peace and Love
xo iva xo